White – Clean as Copy Paper

All the colours mixed together make white. We associate white with the positive aspects of purity and cleanliness as in a glass of water or a pristine waterfall. White also represents poise and confidence. It is the traditional colour of brides and the old failsafe colour of men’s business shirts. White dominates summer clothing because it repels the heat and looks fabulous on fair-skinned, tanned men and women. This is why there are many ‘Blanc du Nil’ shops around the Mediterranean (shops that sell only white clothing like this one in St Tropez).

On its negative side, white is often perceived as insipid or boring. Too much white can be cold and isolating (think trendy white designer rooms you would never want to live in). People who wear a lot of white can be seen as cautious or self-sufficient and not open to receiving help from others.

When added to other colours white provides a crisp, clean contrast as in a white top with contrasting belt or in stripes, spots and contrasting white collars or cuffs. White repels light: so it can make your body look larger. For those of you with warmer complexions and colouring, pure white is too harsh. Creams and softer white colours are more flattering.

(Article sent to subscribers of The Fashion Translator eZine’ on 4 November 2010. Click here to sign up for The Fashion Translator eZine.)


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